21st century China’s Consumer Market
Super Platforms
Super Platforms, such as Alibaba and JD, are collectively forming the Chinese “highway” of retail, providing most efficient ways to deliver products to consumers. These super platforms are fertile ground for the next generation of national direct-to-consumer brands.
Consumers in China
China is home to multiple tiers of cities and incomes, and a kaleidoscope of unique individuals, different generation, and distinct groups. This singularity of the Chinese market makes it extremely complex and dynamic. Indeed, Chinese consumers are unlike any others.
Better Living
Along with the growing dominance of smartphones and new media platforms, such as TikTok and Kwai, Chinese consumers are becoming more sophisticated buyers, motivated by a strong desire to buy what can make their lives better.
Our Philosophy
China-focused
Data-driven and consumer-oriented
No Value Add, no Investment
About Founders
Robert Chang
Robert founded GenBridge Capital in 2016, and serves as its Managing Director. He was also the Vice President of Strategy and Investment at JD.com Group. Previously, Robert was a Vice President at Capital Today.
Victor Zhang
Victor is a Co-Founder and Managing Director of GenBridge Capital. Previously, he served as the deputy general manager of the investment and strategy department JD.com Group, and was a founding member of China International Capital Corporation’s (CICC) Alpha Fund.