Robert Chang Genbridge Founder
Co-Founder and Managing Director

Robert Chang

Co-Founder and Managing Director
Robert Chang

Robert has over fifteen years of consumer-focused China private equity experience. As the co-founder of GenBridge Capital, he envisioned an independent private equity firm armed with a leading e-commerce retail ecosystem that leverages data to empower the next generation of consumer champions.

Prior to founding GenBridge Capital in 2016, he was the Head of Investment and Strategy at the JD Group in Beijing. From 2013 to 2016, he built in-house investment operations for JD and oversaw the expansion of JD’s broader ecosystem through strategic investments.

Prior to joining JD, Robert was a Principal and one of the earliest members of Capital Today in Shanghai. Between 2006 and 2013, he was involved in a wide variety of successful investments in e-commerce and tech. On top of that, Robert was responsible for executing Capital Today’s successful investment in JD in 2007. During that time, he first worked with JD Group’s founder, and was instrumental in managing and supporting the growth of the business.

Victor Zhang Genbridge Founder
Co-Founder and Managing Director

Victor Zhang

Co-Founder and Managing Director
Victor Zhang

Victor has over eleven years of consumer-focused China private equity experience. At GenBridge, he develops the investment thesis, leads deals, and offers portfolio support. He also built our data-driven, institutionalized investment process.

Prior to co-founding GenBridge Capital in 2016, he was the Deputy General Manager of Investment and Strategy at the JD Group in Beijing. From 2014 to 2016, he worked with both Robert Chang (Founder and Managing Director of GenBridge Capital) and JD Group’s founder on the development of JD Group’s long-term strategic initiatives.

Prior to joining JD, from 2011 to 2014, Victor was a founding member of China International Capital Corporation’s (“CICC”) Alpha Fund, where he focused on originating and executing investments in consumer business with an e-commerce angle.

Xiao Wan Genbridge
Executive Director

George Wan

Executive Director
George Wan

George Wan is the Executive Director of the firm’s Investment Team and has over ten years of experience in consumer sectors. Prior to joining GenBridge in 2017, Mr. Wan was a founding member of Hillhouse Capital’s Consumer Venture team where he was instrumental in designing, sourcing, and executing Hillhouse’s investment strategies in beauty, pet, food, beverage and other consumer products.

Prior to Hillhouse, Mr. Wan was a Senior Brand Manager at Proctor & Gamble China from 2010 to 2014. In this role, he created top selling SKUs in the market, including the iconic brand “Always” which received global recognition.

Mr. Wan has a bachelor’s degree in Linguistics from Renmin University.

Andy Bao Genbridge
Executive Director

Andy Bao

Executive Director
Andy Bao

Mr. Andy Bao is Executive Director of the Value Creation Team and Investor Relations. He has over ten years of investment and finance experience. Prior to joining the firm in 2018, Mr. Bao was an Investment Manager at Alibaba Strategic Investment focusing on consumer and media platform sectors. Earlier at Alibaba, Mr. Bao was an Operation Specialist for the Tmall platform and a Business Development Manager for international co-operation. Prior to Alibaba, Mr. Bao was an Assistant Manager at PwC Advisory and an auditor at Ernst & Young in Shanghai.

Mr. Bao has a bachelor’s degree in Finance from Shanghai University of International Business and Economics and an MBA Degree from Johnson Graduate School of Cornell University.

Wenjun Li Genbridge
Executive Director

Wenjun Li

Executive Director
Wenjun Li

Mrs. Wenjun Li is Executive Director of the Valuation Creation Team and has over twenty years of professional consulting and in-house management experience. Prior to joining GenBridge in 2019, Mrs. Li worked for JD.com as Strategy Director from 2017 to 2019 where she played a critical role in key strategic initiatives implemented by the firm.

Before JD.com, Mrs. Li was Director at Roland Berger LP and earlier an Associate Partner at IBM Strategy & Transformation BG. In these roles, she advised international and domestic Chinese clients on growth strategy, business model improvement, operation excellency, supply chain and omni-channel optimization, digitalization and organization capability enhancements.

Mrs. Li has a bachelor’s degree in Architecture from Harbin Institute of Technology and an MBA from Leeds University in UK.

Haoda Wang Genbridge
Vice President

Haoda Wang

Vice President
Haoda Wang

Mr. Haoda Wang is Vice President of GenBridge and has over seven years of consumer-focused China private equity experience. Prior to joining the firm in 2017, Mr. Wang was an analyst at Shining Capital, a private equity firm based in Beijing. There, he managed the investments for the family of Mr. Niu Gensheng, the founder of Mengniu Diary and a pioneer investor in consumer products.

At Shining Capital, Mr. Wang played a critical role in consumer and IT service investments. He was also responsible for the firm’s public market investments in FMCG and E-commerce companies.

Mr. Wang graduated from Peking University with a bachelor’s degree in Economics.

Vice President

Chenxi Luo

Vice President
Chenxi Luo

Ms. Chenxi Luo serves as Vice President at GenBridge, focused on the consumer brand sector, and has over seven years of consumer-focused China private equity experience. Prior to joining the firm in 2017, Ms. Luo worked at K2VC.

Ms. Luo graduated from the University of International Business and Economics with a bachelor’s degree in Management.

Finance Controller

Xu Bu

Finance Controller
Xu Bu

Ms. Xu Bu serves as Finance Controller at GenBridge and has over 11 years of experience in the finance industry.

Prior to joining the firm in 2021, Ms. Bu spent ten years at PwC in Beijing. During this time, she provided financial assurance services to various asset management clients, including government-guided funds, FOF, private equity funds, buyout funds and venture capital funds.

Ms. Bu is a Certified Public Accountant. She graduated with a BA in Management from the Dongbei University of Finance and Economics and holds a MSc in Economics from the Chinese Academy of International Trade and Economic Cooperation (CAITEC).

Investor Relations Manager

Vianna Wang

Investor Relations Manager
Vianna Wang

Ms. Vianna Wang is Investor Relations Manager at GenBridge Capital. Prior to joining GenBridge in 2019, Ms. Wang was a Senior Associate at PwC Assurance in Beijing. During her time at PwC, she provided financial assurance and consulting services to private equity and venture capital funds.

Ms. Wang graduated from The Hong Kong Polytechnic University with a Master’s Degree in Engineering Business Management, and holds a Bachelor of Accounting from Hong Kong Baptist University.

Iris Liu
Legal Counsel

Iris Liu

Legal Counsel
Iris Liu

Mrs. Iris Liu is Legal Counsel for GenBridge. She has over ten years of experience specializing in Corporate M&A and private equity / venture capital practice.

Mrs. Liu joined GenBridge in 2018. Prior to this, she worked as Associate in Clifford Chance and at DLA Piper. She has been admitted to practice in the State of New York since 2011 and in the Peoples Republic of China in 2013.

Mrs. Liu graduated from the University of Hong Kong with a Bachelor of Law degree, and holds a Master of Law degree from the University of Southern California in Los Angeles, California.