While China’s coffee consumption per capita is only a fraction of Western countries, the coffee market is undeniably surging. Amidst the rising tide, there is an innovative, forward-thinking brand, M Stand, that is differentiated from existing big brands, with its iconic and stylish brand where every store would be a unique lifestyle destination, and an innovative beverage menu offering everything from the quintessential Americano to the rich oatmeal cookie latte. GenBridge’s friend, Jonathan, planned a memorable date with his wife at the distinctive M Stand outlet in Guangzhou.
