Store exploration to Qiandama: How to get a great relationship with Chinese mother-in-law


GenBridge’s friend Jonathan, invite his Chinese mother-in-law to take him grocery shopping. They opted for a nearby Qiandama store in Guangzhou. It was a novel experience for Jonathan, as he had never before sourced vegetables and fresh meat from a specialized produce retailer like Qiandama, rather than a supermarket. The question remained: what made Qiandama stand out in Jonathan’s eyes?